Update – May 3, 2017
In his presentation at Ecommerce Day, Nisum Director of Insights & Analytics, Ramachandran “Ravi” Narayanan explained value-driven analytics, where all data, being it granular, colossal or tangential, need to be complemented with new tools and technology available, such as the Internet of Things, Cloud, Big Data, Machine Learning and On-demand Analytics.
“What we see is that two things are happening in traditional companies. On one hand, they have to improve their operations, and on the other, there are disruptive changes such as data convergence, which is why companies need to unite both components”, explained Ravi in his presentation.
Furthermore, he warned that “Only 4% of companies are able to combine the right people, tools, data and organizational focus to take advantage of Big Data and Analytics.” For this reason, he advised, “the variety of data is becoming more important than the amount of it, because this allows to have a 360° look at the client, which is more useful.”
Find photos from the event here!
Originally posted – March 27, 2017
Nisum Director of Insights & Analytics, Ravi Narayanan spoke at the 10th Ecommerce Day 2017 in Santiago, Chile on April 27 with Nisum Chile! Ravi spoke on a panel about key aspects of business architecture, Big Data and business intelligence in retail, the power to adapt sales strategies in real time, and the virtues of value-driven analytics as we look to the future of retail. Ecommerce Day is hosted by Ecommerce Institute in different countries in LATAM to create a collaborative space to exchange experiences and solutions to help partake in the advantages that the digital economy brings.